Padharo Mhare Desh! The Evolved Entrepreneur – 3
Continued from my previous post Padharo Mhare Desh! A One-On-One With Blue Turban Story 2 and Padharo Mhare Desh! A One-On-One With Blue Turban the story takes a turn at this point. The innocent, traditional and aspirational woman mentioned in my previous posts, who believed in her dreams has now transformed and evolved into an educated, strong entrepreneur who still believes in her culture and is grounded to her roots.
When I first saw the jewelry from Blue Turban from the house of Birdhichand, which also happens to be of my favourite jeweller in India, I could immediately visualise the concept, story and the look that I wanted to portray. Executing it was the challenge! I was clueless as to how I would go about bringing the story I had in my mind to life. How would I bring out the look of a traditional Rajasthani woman in me and at the same time shoot this in the dunes and villages of Rajasthan.
Like it is said, “Work for the Universe and The Universe will work for You.” I would say, this is exactly what happened.
On discussing my concept with Yash Agarwal, Director Birdhichand Ghanshyamdas Jewellers Birdhichand Ghanshyamdas Jewellers and Pragya Agarwal, Creative Head, Blue Turban, the duo immediately believed in my idea and the next thing I knew is that I was shooting in the dunes and villages of Rajasthan.
Driving 155 kms east from Jaipur, my first stop was the town of Pushkar in Rajasthan. I stayed at the recently opened The Westin Pushkar Resort & Spa. Standing tall and well groomed and kept palm trees and a magnificent inviting pool was definitely a treat to the eyes. I must admit that their interiors, ambience and hospitality was great. It certainly made my day! Oh My Birthday 😉
As the day passed, trotting through the streets of Pushkar to the ghats, tripping through avid faces, it took me into a natural trance. The echoes of an aarti (prayer) bells during sunset, the calm Pushkar lake, vivid lighting on the banks of the lake, it’s all intoxicating! Thats the aura of Pushkar!
Shooting In Kilkipura Near Jaipur, Rajasthan In India With The Local Villagers (L-R) Babulal Bagda, Gulab Devi, Nanki Devi, Nath Lal Bagda And Their Grandchildren.
After spending a wonderful weekend in Pushkar, my next stop was Jaipur. Finding a village, for a shoot, close to Jaipur seemed to be a challenge. My masi (mother’s sister), Rama Kedia drove me on the busy highway and we landed in Kilkipura. The villagers of Kilkipura were welcoming and warm towards us. They seemed more excited than perhaps I was. Oh! How I miss their innocence and smiles 🙂
The Transition And Evolution Of A Traditional Woman In The Village To A Strong Lady And Entrepreneur. Her Looks And Location Have Changed But Her Legacy And Loyalty Prevails. Wearing Silver Jewelry From Blue Turban
Style Prer feels, When one reads our posts, they may feel that writing posts, travelling, being on the move, shooting at these exotic and not so exotic locations is all so cool!!! Yes, indeed it is!!! But definitely not as rosy as it sounds! There are hardships and challenges that we face at almost every point. What keeps me going is a positive attitude, high aspirations, supporting and loving family and a BIG SMILE :):):)
You can buy Blue Turban’s fantabulous jewelry at Blue Turban
Location The Westin Pushkar Resort & Spa
Apparel, Concept, Story, Model Prernaa Makhariaa
