Know The 2017 Jewelry And Red Carpet Trends By Forevermark India
“Inspire, Innovate, Illuminate” is not just a phrase at Forevermark, but a policy that they say is deeply embedded in their DNA. Forevermark India recently hosted a Knowledge Forum along with a Buyer-Seller meet in Kolkata at the JW Marriott. It was my first visit at their forum where I got to meet leading jewelry manufacturers and retailers that have partnered with them from across the country.
And I Was Extremely Excited
I got the opportunity to interview the master couturier Sabyasachi Mukherjee who launched his fine jewelry collection “Zanyah” that brings the urban connoisseur truly stunning modern-day heirlooms created with Forevermark diamonds.
Did You Know – Sabyasachi hails from a jewelry background and he wanted to be a jeweller much before he became a fashion designer. To know more on his full interview, click here Style Prer In Conversation With Sabyasachi Mukherjee For Zanyah
The Technology
The Social Wall At The Forevermark Forum At JW Marriott Kolkata
- Walking towards the entrance of the Forum a huge screen flashed “Prernaa, Shine Bright Like A Diamond” which lit my eyes up. As thrilled as I was and felt special, the little techie in me was equally inquisitive to know the technology behind it. On enquiring I found out that “The Social Wall” as it was called had pre-fed images of the visitors attending the forum and the screen would capture / recognise their image through a sensor, reflecting their name with details as one would walk pass it.
- The child in me enjoyed playing at the digital screen that was innovatively curated informing about the “The Journey Of Diamond” right from the period they have been found till a diamond is ready for consumer purchase.
- Later in the day the Forevermark team walked me into a freezing “Dark Room” that had a well cut 10.01 ct diamond placed on a rotating disc which emitted fine rays that reflected from the diamond.
- The team further walked me through their various jewelry collections in which each collection had an unique touch screen with the designer, product and collection details.
Quotes Sachin Jain, President – Forevermark India, “In our industry, a design and consumer interphase is the fundamental basis of our business so these things have to get more real. We need to keep up to the latest technology, touch screens as consumers on an average is spending more than 2-3 hours daily on their smartphone or tablets. In Gems & Jewellery business we should perhaps be the leaders in adapting to the latest innovation in technology”
Did You Know : It’s said the youngest diamond is approx 1 billion year old.
Scouting Jewelry – Something That I Enjoy
While scouting for jewelry that has made it to this list, its a mix bag with aesthetic sensibilities, wearability, is a trend alert and some that have been featured or worn by celebrities in various international and national red carpet occasions.
Adds Sachin, “We have worked on the trends and collections with our retail partners across the country and have approx 1500 designs. These are not just designs in isolation but based on global trends, consumer research and apt visual merchandising.”
Did You Know : Diamonds were found even before Dinosaurs existed.
Trend Alert 2017 By Forevermark
Spring Summer Trends
Now And Forever : It’s how timeless diamonds become eternal treasures, passed down the generations with pride. “With heritage influences currently leading the design agenda, this is an opportunity to go back through the archives and re-imagine signature designs for the modern day” comments Federica Imperiali, Forevermark Trend Expert and Head of New Product Development in Milan.
Did You Know : Diamonds are found under the earths surface. Various volcanic activities move diamonds upwards towards the earths surface.
Nature’s Beauty : Nature’s Beauty is inspired by a desire to give back to Mother Earth. It is an invitation to live more mindfully and to return to what really matters. Its jewels are a creative expression of nature’s wild and wonderful bounty – its infinite skies, bottomless oceans and lush green earth teeming with life.
Did You Know : Forevermark Diamonds are sourced from the De Beers diamond mines.
Autumn/Winter Trends
Geo-Deco : Patterns in nature surround us and for centuries have fascinated us. They have played a pivotal role in the vibrant decorative arts of many cultures. With this trend, geometric patterns dazzle us in the form of hypnotic jewels that are sure to make heads turn.
Did You Know : A diamond is found 200 kms below the earths surface, where the amount of pressure at that level is equivalent to putting the Eiffel Tower upside down on your hand.
Declarations : Jewelry has always been a way to convey a message; a wearer’s status announced to the world through their choice of style; a lover’s secret promise conveyed, or a special moment marked, using an age-old lexicon of symbols and motifs. More recently, the vogue for jewellery that expresses individuality has led to a surge in innovative designs.
Did You Know : Rough diamonds are carried in huge gigantic vehicles / trucks in the mines, where the height of the tyre of a truck is about 6 feet.
