Five Striking Truths Of The International Jewelry Sector
Working for an export house, we tend to play different roles, not just the ones we are assigned. After working for two years in the international market, catering to various brands overseas, there are a few pointers that have made the journey an interesting ride!
Jewelry is not only an investment but also a fashion statement
From budding brands to the largest most well known ones, it is evident that style is one of the main factors that drives jewelry sales. Moreover, designs are developed on current trends and last only a few seasons. We feel that high end jewelers too adapt to fashionable trends such as creating ear cuffs and palm bangles with carats of diamonds!
Process and hi- quality is important
A reputed brand might take long to manufacture a well crafted piece. Although the end consumer may not visibly see the difference, the thought and detailing put into each piece at every stage, involving innovation is one of the most interesting aspects of developing and producing jewelry. Did you know that some pieces of jewelry take two to four weeks to develop based on its craftsmanship and intricacy?
Innovation creates novelty
The jewelry we have grown up seeing in India may be classic pieces (today they may be with a modern twist) all developed and inspired from ancient Indian techniques and mechanisms including handmade jewelry. The international markets tend to ensure diamonds and gold are the main components that are highlighted in a jewelry piece. Today we see designers using wood and ceramic among other non-precious materials paired with diamonds and coloured stones being sold at exorbitant prices. And as for jewelry findings, you’ll be surprised to see the numerous ways to replace the age old tongue clasp and lobster lock!
TIME is MONEY
A phrase commonly heard but seldom respected! Five minutes in IST (with no offence, as I’d like to call it Indian STRETCHABLE time!) sometimes turns into an hour! Some of us like our extended tea breaks and many of us turn up ten minutes late for a meeting. But when you are working with non-Indians, one tends to realize that Time is Money. Sales are important, sticking to delivery times is equally important and a powerful opportunity to build credibility.
Honesty is a keystone
In conclusion, I emphasise that one must build transparent relationships with their customers. This will help in flourishing a business relationship. Unlike dealing with sales in the same city (or country), where rapport building is often established through personal meetings, when dealing internationally, the number of one on one meetings are limited. We all face hurdles at some point and it’s human to make mistakes, however it’s essential to build a great foundation with honesty. Although i haven’t had the opportunity to meet my customers face to face, the numerous email conversations and opinions, they are now repeat customers.
StylePrer feels, hope the above has given you an insider’s view on the international jewelry sector.