Feel Like A Boss Lady With Jewels From Tsifira
Hey Peeps, Hope you had a fantastic weekend and have recuperated from the mayhem of the financial year ending 2016-17 and are looking forward to a fantastic 2017-18 🙂
As I write this post, there is a feeling of happiness within me and I am very proud to wear the exquisite jewelry designed by one of my students, whom I had guest lectured for jewelry pricing, market trends and building collections while she was studying Jewelry Designing at the Gemological Institute Of America (GIA, India).
Tsifira meaning “Crown” in Hebrew is the brain child of the duo Priyanka Sachdev and Jyoti Alimchandani. Coming from a non-jewelry background, Priyanka chose to take formal training at GIA. She further educated herself in Gemology and Jewelry Manufacturing techniques at IIGJ & Diamond Grading at IGI. While Jyoti has taken rounds from diverse aesthetics of studying interior design, a masters in International Management from Kings College London. Post which she was the Head of Fashion Operations at the designer house of Shantanu & Nikhil. After developing her skills for jewelry designing & diamond grading at IGI, her journey took her to Tsifira. Little did they know that watching their mother’s aesthetic sensibility for jewelry would one day turn into a full fledged business for them.
Why possess a Tsifira ? TRJ as they call it…
- If timeless jewelry is your style quotient.
- You enjoy being quirky yet elegant.
- Have an open mind for experimenting a combination of art and play of textures .
- Colored gems is your thing!
- Believe in owning a customised, certified and hallmarked jewelry with looks ranging from pret, cocktail to bridal.
Maa – Made For Her
Just like a diamond is forever; the love of motherhood is eternal. The collection has bold polki (uncut-diamonds) solitaire earrings, rings and eternity diamond bracelets made in rose gold which have been especially designed for the upcoming mothers day.
Mohini – The Enchantress
Mohini, meaning “charming” in sanskrit is a tribute to their grandmother Mohini. An amalgamation of contemporary diamond jewelry, gemstones with enamel. Each piece being one of its kind, the design motives feature chaandbalis, jhoomkas with inspiration from flora-fauna and pop-work in gold.
“Confidence” and “Independence” are the two-words that speak out loud for this collection. Light weight jewelry that is wearable and makes a statement in itself.
Nazar has mesmerizing turkish Evil Eye designed Bracelets, Rings, Earrings, Chains, Charms & Mangalsutra bracelets with elements that can be customised.Style Tip From Tsifira – When styling jewelry we believe that ‘one must not wear a red on red or a green on green etc.’ A subtle contrast stands out well when adorning gemstones. The secret to success in jewelry styling is to innovate and experiment with distinctive styles statements.
StylePrer is thrilled by the energy levels of these young ladies. According to them, Tsifira is beyond a “Jewelry Brand; it is more a ‘Jewelry Bond’ and I totally agree!
Tsifira Rare Jewels will be exhibiting at En Vogue – Taj Lands End, Bandstand, Mumbai. Do visit them on 7th April 2017, Friday 11am – 8pm, Stall no – S19