Dilli di Medusa in Aamchi-Mumbai!!!
Sonal Jindal of Medusa adorns silver tribal jewelry from indibeads and indibauble.
Its always fun interviewing entrepreneurs and what more could one ask for when it’s a dear friend.
On a rushed morning, I woke up with a broad smile and so looked forward to my day. Headed with the “dreamers dream woman” wink wink; Sonal Jindal of Medusa to Whistling woods at Filmcity for the shoot of my fashion jewelry brand indibeads and indibauble (with my co partners, Mahaveer Jogani and Om Shah)
It couldn’t be more exciting where jewelry meets art; creativity, fashion and drama with young talents endorsing jewelry curated by themselves. While Sonal and I are getting dolled up for the shoot I giggled to her, “it feels good to see friends working together!” and Sonal hugs me tight with a hi-five, “and that’s the way it is babes!” Sonal looked drop dead gorgeous in every outfit she wore by the Gen Nex designers of Whistling woods. She comfortably and beautifully carried the indibeads jewelry be it fashion forward, ethnic or tribal and my jaw kept dropping in awe as she looked stunning each time.
Sonal adorns a traditional Gheru choker for an evening wear with Styleprer in an Orange Agate necklace. PC Indibeads.
After a marathon of apparels, jewelry, click click of the photographer we finally headed back to Taj Lands End. Barely had a cup of coffee and rush for another media interview with Karmik Varma of ikarmik. As my Dilli di kudi puts her make up shakeup by the beautiful Chandni Girdhar I make sure to utilize this time and threw a rapid fire questionnaire (reminds me of Koffee with Karan) haha..
StylePrer: How and what made you think of Medusa? When was Medusa incorporated?
Sonal Jindal: 24th Feb 2014 and first launch 24th April 2014. The burning soul of starting something made me start Medusa.
SP: Journey of Medusa – the ups and downs you faced while making your company a success?
SJ: I don’t like to see the down’s and keep moving ahead, that’s why Medusa hasn’t faced any downs.
SP: How many exhibitors are participating in the Mumbai show?
SJ: Approx. 40
SP: Which other cities do you plan to exhibit and when?
SJ: 31st October, Kolkata and 24th November, Delhi
SP: Delhi v/s Mumbai how according to you is the fashion different?
SJ: Delhi is more formal while Mumbai is more casual.
SP: Your style mantra?
SJ: Wearing anything I am comfortable in. I usually wear jeans and a t-shirt or shirt to work. I also enjoy wearing jump suits.
SP: 3 things you never leave the house without?
SJ: Sunglasses, Perfume and my handbag.
SP: Your shopping strategy?
SJ: Shop wisely, make a list and shop accordingly.
SP: Your most memorable purchase?
SJ: My Chanel bag.
SP: Jewelry to you is? Which jewelry brings the best memories for you?
SJ: Jewelry is a priced possession for any woman. It enhances the beauty of a woman. My solitaires that I wear are very dear to me.
SP: Your take on fashion jewelry and fine jewelry?
SJ: Fine jewelry makes a statement and fashion jewelry has taken over the market for expensive jewelry. Today’s women like wearing these.
SP: What jewelry from indibeads will you wear to the following occasions?
- Coffee with friends – SJ: animal print cuff
- Evening party – SJ: intricate gheru choker
- Lunch – SJ: orange agate necklace with a white shirt
SP: A must jewelry that every woman should have and why?
SJ: Solitaires because it’s classic and the best investment.
SP: Food you enjoy the most in Mumbai?
SJ: Pav Wada at Mithibai College
SP: Your favorite holiday destination? Why?
SJ: New York because it’s a “bindaas” city.
SP: One advice for start-ups entrepreneurs in this field?
SJ: Believe you can do it.
While Sonal is ready and all set to be interviewed by the media, she beautifully adorns the jewelry designed by me, the excitement gears up to see the dreamers dream come true.
What you people waiting for… get set go.. Medusa, 26th September 2015, St.Regis, Mumbai from 11am-8pm.
