All That Glitters Is Gold, Your Jewelry Buying Guidelines This Akshaya Tritiya!
As Hindu traditions go, it’s that time of the year where people are geared up to start their new ventures, move into a new place or buy a token of wealth. Instead of just buying a piece of gold this year that holds its place in the locker I suggest investing in precious alternatives that can add a touch of gold to everyday.
Akshaya Tritiya
Akshaya Tritiya is the third day of the Shukla Paksha in the Hindu calendar month of Vaishakh. Its also known as Akha Teej in Rajasthan, Sukal Tritiya in Uttar Pradesh, Akshaya Tadige in Karnataka. Its considered as an auspicious day for new beginnings.
Here are quick guidelines for you to follow when buying gold jewelry.
Know The Gold Rate

999.9 / 24 Kt Gold Bullion Bars. PC- Pinterest
Gold and Bullion rates are listed / mentioned when purchasing jewelry online or from a jewelry store. Do make an effort to check that day’s gold rate.
Is The Jewelry BIS Standard ?

22 Kt Gold His And Her Band With BIS Hallmarks. PC-Velvetcase
When purchasing Gold Jewelry its essential to know and look out for the 5 BIS (Bureau Of Indian Standards) Hallmarks i.e.
1. BIS Hallmark
2. Purity Grade Fineness i.e. 958 for 23kt Gold, 916 for 22kt Gold and so on.
3. Assaying / Hallmarking centre’s identification mark
4. Year of marking denoted by code letter e.g. “A for 2000”, “B for 2001” etc
5. Jewellers identification mark
The BIS hallmark is a hallmarking system for gold as well as silver jewellery sold in India certifying the purity of the metal. It certifies that the piece of jewellery conforms to a set of standards laid by the Bureau of Indian Standards, the national standards organization of India.
Know The Metal Weights!

18Kt Gold Textured Broad Gold Bangle Studded With Diamonds. PC- Velvetcase
Be it Gold jewelry or diamond with gemstones, often customers tend to consider the gross weight as the final weight in a product. However the net (final) metal weight differs and is lesser than the gross weight, especially in studded jewelry that comprises of diamond, gemstones, kundan, polki etc leading to a price difference.
Making / Labour Charges

Due Forme Floral Pendant Set With Metal Cut-Outs. PC- Velvetcase
In India, customers prefer knowing an entire break-up when buying jewelry. In my opinion as essential as it is to know the making charges, these charges will vary for different kinds of jewelry. There will be designs that might involve intricate manufacturing techniques and highly skilled craftsmanship and will be sold at MRP and should be respected by consumers. Its essential to educate your self by asking your jeweller about the manufacturing skills of a product.
Know The Story
Every piece of jewelry has something special about it. Be it the design, the manufacturing, the gemstones or the mechanism. Make the effort to read or ask your jeweller about the story or speciality of the product. It will make you the proud owner of a beautiful piece of art.
Discounts & Offers

New Look This Festive Season. PC- MTI News, Velvetcase
On major festivals, including Akshaya Tritiya online jewelry portals and retail stores tend to offer special discounts. Who doesn’t like getting discounts, so keep an eye out to save some good bucks!
Whatever your budget, we have hand-picked just the right products that would be perfect for any occasion. To know more about this All That Glitters Is Gold, Buying Jewelry Online and book your gold jewelry online with great OFFERS in almost every budget check Velvetcase, Velvetcase
StylePrer wishes everybody health, wealth and prosperity this Akshaya Tritiya with great beginnings and indulge in something ‘Precious Yet Wearable’ this season. xoxo
Helpful article for people thinking of investing in jewelry for the first time. Lists out what they need to ask for clearly.
Thank You Rashida. Yes, In my opinion its essential for a consumer to know and a jeweller to educate them.